With the brief of cool, creative, stylish and personal looks, I went style scouting for H&M magazine. Alas the project fell through, they ran out of space for my photos. However it’s still fantastic to have to recognition from a big fashion player like H&M, hopefully I will get my photos in the mag next time. I have many great looks to share, I’ve been itching to upload them. There are lots of them, so I won’t flood you, I’ll feed them through a little at a time.

The following pics were taken outside the Fringe bar market, I picked out a few well dressed stall holders, it was fantastic! Part of H&M’s brief was to ask the people a few questions, that I really enjoyed, I may just keep on doing it. The questions opened up a dialogue and I felt more of a connection with my subjects, I think they felt the same way too.

Girls - Fringe bar market

Name: Olivia
Job: Fashion designer
Style icon: Victor & Rolf
Describe your style: Girly, frilly and flirty.
Essential summer item: Girly loose top.


Girls - Fringe bar market

Name: Nikki
Job: Jewllery maker, vintage clothes seller.
Style icon: Chloe Sevigny and Lil Kim.
Describe your style: Run of the mill fashion victim.
Essential summer item: Big gold earrings.

Though this look is quite popular this summer, the singlet with short skirt or shorts, but Nikki made it her own. I love the head scarf and the tattoos hints at her personality and adds to the look.

Girls - Fringe bar market

Name: Cherry
Job: Fashion wholesaler, maker.
Style icon: Gucci, Prada.
Describe your style: Simple and structured.
Essential summer item: Long flowy skirt and a simple tshirt.