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One word, James Dean, oh that was 2 words. James Dean! The jacket? The boots? Maybe the hair? I’m not sure, but retro American look is definitely the way to go for guys this autumn, yep, my executive decision. Do it! It’s an order.


Name: Robin
Occupation: Musician
Describe your style: A little bit preppy
Favourite fashion label: Acne & Whyred
Favourite clothing store: None
Remember what I said about how Stockholmians seem to have the perfect formula worked out? How I said “Trendy, tick, sartorial, tick, unique, tick, timeless, tick tick tick!” Well! Here’s more proof for you.


Name: Mathas
Occupation: Medicine student
Describe your style: Eclectic, one half natural country style, one half all black.
Favourite fashion label: Jill Sander, Prada and Lanvin.
Favourite clothing store: Acne
What Mathas is wearing can easily be described as old fashioned, but with a loose t-shirt under the blazer, untied shoe laces, a head of floppy blonde hair, a great smile and a spring in his steps, I have to say, this outfit is nothing but youthful and a perfect autumn look.


Name: Christian
Occupation: Risk management – Key account manager
Describe your style: Classic, a little bit straight edged.
Favourite fashion label: Ralph Lauren
Favourite clothing store: Rose and born (Stockholm)
This does remind me that I can definitely see that American influence in the way men dressed in Stockholm, that preppy, relaxed but grown up look perfected. I dare say they do it better than the Americans.
Interesting how Christian’s outfit oozes a more grown up look than the outfit on Mathas, yet when you look closer at the individual items of clothing, Christian’s actually wearing a pair of jean with a pale denim shirt! Also note worthy is just the 1 roll on the jeans, not 2, which seems to be norm.
Let’s not forget the French men, especially the young men, they all dress just as well as the girls. Their sense of style and fashion highly developed, sartorial and always spot on. I saw boys as young as 14 or 15 dressed immaculately and rarely if ever I saw a male sloppily dressed, I guess that is simply a French thing.


Name: Josselin
Occupation: Business student
Describe your style: Simple, classic, with some brands and some vintage and borrowed clothes.
Favourite fashion label: Lanvin, Acne, everything.
Favourite clothing store: Gap, Gallery Lafayettes.


Name: Jose
Occupation: Marketing student
Describe your style: Preppy
Favourite fashion label: Hiroshi Fujiwara
Favourite clothing store: Colette
Funny how only now I noticed that the elements of both outfits are almost identical, white tshirt with print, cardigan, shorts and casual shoes. Well, this one has got to be a staple summer outfit in any man’s wardrobe, big thumbs up from me!
Have you been noticing the surge of red trousers or jeans in London and especially on guys? Well I certainly have and here’s a little collection of them





I promise I’ll write more next time but I’ve been feeling a bit worn out lately and need to take it easy, which will come very very soon. So bear with me beautiful boys and girls and I’ll write proper very soon.
Oh, I’m getting a haircut tomorrow, wish me luck!

Just a quick candid shot from today. I got many good style hunts today. Will check in again soon. Right now, it’s my beauty sleep time
You know I think right now it’s all about rolling up things. Jeans, trousers, sleeves, doesn’t matter the length of the sleeves or the shorts or the trousers, just roll it up a few time and you’ll instantly join the trendy crowd. Am I rolling up my trousers? I’m not so sure, my legs aren’t very long, rolling my jeans up makes my already short legs appear even shorter, hmm not such a good idea. Highly recommended for long legged people though! Like this fellow below.
Name: Bee
Occupation: Fashion menswear student at Central St Martins
Describe your style: Wear what I want
Favourite fashion label: Eitor Thoup
Favourite clothing store: Dover St Market
He couldn’t help but do a few funny poses as I snapped him, so I’ve selected the tamest here
Anyhow all long legged people all there, roll up your trousers and jeans and shorts. All thin armed people, roll up your already short sleeves! Sadly I’ll be doing neither… Oh, heck, maybe just once or twice!
It’s hard to explain what catches my eye when I’m out scouting street fashion, sometimes I let perfectly good outfits walk right past by and other times it only takes me a fraction of a second to decide, leap forward across the crowded footpath towards my poor victim and ask to take their photograph. This was one of the latter.

Name: Lukas
Occupation: Model
Describe your style: Colourful, pick out my favourite pieces and the outfit comes altogether.
Favourite fashion label: Helmet Lang, Neil Barrett and Diesel.
Favourite clothing store: None
Sorry about the blurry photo and the lack of detail shots, I’m still getting used to manually focusing and Lukas was in a hurry.


Awesome right?! I know! The blue blazer on the bottom right was apparently worn by Vince in the Mighty Boosh. Extra awesomeness! I would so commission a jacket from them if I had the money. Well hmm, I suppose there are a lot of things I would get if I had the money. It’s all about THE money, isn’t it? Ok, back to the blazers, crystal skull, sparkly shiny fabrics, wow! You know I think I just like all things shiny. You should see me in the presence of a pair of patent shoes, I go toward them like a moth to flame…
Why not pay a visit next time you are around Soho and veer towards the invisible force that is shiny blazers!
Textile King
81 Berwick St
London, W1F 8TW
So I found myself walking around Soho in circles again, my internal compass is none existent, I’m getting better though, as I walked around I vaguely knew in which direction is Oxford Circus, which way is Piccadilly, might not sound like much but let me tell you it’s a huge improvement from a few weeks ago. Soho is just fascinating, I keep getting drawn back into it, well Princi helps, but other than delicious cakes, Soho is a great place.
You know, there are boys and then there are men. The boys, they are fast paced, sometimes loud, always after the latest thing. The men, they are quietly confident, they don’t follow trends, they know what works for them. These men, you spot them from a mile away and today I bring you 2 great examples.


Name: Stavros
Occupation: Fashion designer, boutique owner
Describe your style: Fabulous monster
Favourite fashion label: Lanvin, Dior, Balenciaga
Favourite clothing store: Dover St Market
Stavros designs for and runs Digitaria, I walked past the store and was so intrigued by the clothes in the window I had to go in and have a look. The clothes are fantastic! The prices are very reasonable too, which surprised me, given these pieces are so unique, you’ll never run into someone else wearing the same thing. Stavros himself is of course dressed impeccably wearing all Digitaria pieces. They also have a little gallery downstairs, which is where these shots were taken.


Name: Fabian
Occupation: Commercial producer
Describe your style: Kind of conservative, retro with a little smile.
Favourite fashion label: Junya Watanabe
Favourite clothing store: None
I saw Fabian’s jacket from across the road and I just had to ask him for a photo, or a few… Fabian mentioned it’s a Watanabe design, when I got home I did a little googling, so it’s from the Fall/Winter 2008 Junya Watanabe for Commes des Garcon collection, it’s his version of the varsity jacket. Clearly it’s a lot more dressed up than a varsity jacket, it remains a blazer, yet so much more sporty without looking casual. Sorry I don’t think you can see clearly from the photos, but the bodice of the jacket is wool, while the sleeves are leather, giving a nice contrast that makes you pause for a moment.
Dress up, dress down, dress well gentlemen.

When people say the word “Danish”, I think about pastries, the kind of flaky golden bed of perfectly baked puffed pastry topped with custard and apple, or apricots or my favourite sour cherries. Yum! These boys, they are Danish, they are musicians, they dress well, yum! :p


Name: Claus
Occupation: Musician
Describe your style: Classic things
Favourite fashion label: None
Favourite clothing store: Cheap ones


Name: Lasse
Occupation: Musician
Describe your style: Heroin anorexic chic, white trash.
Favourite fashion label: Dior
Favourite clothing store: Vintage, second hand shops.
Don’t you think they are 2 sides of a coin? Claus looks like such a handsome good boy, the kind you take to your mum’s for tea, while Lasse looks like your typical bad boy, the kind you know you shouldn’t go for but you fall for anyway. Their fashion sense seems to be in such different places, yet looking at the 2 of them together, their clothes work together. Actually the silhouettes are very similar, skinny jeans with bolder shapes on top, yet Claus is preppy and Lasse is, let me borrow his words, trashy and layered!
As I write this my mind keeps wondering off to Turkey, yes I’m going there next week >___< I'm envisioning myself lost in Istanbul's grand bazaar, awed by the alien like sights at Cappadocia, tanning on the Turkish riviera, etc etc. The day dream alone makes me happy!
Oh I almost forgot! Claus and Lasse's band is called Sha la las, you can listen to their stuff on their myspace. Enjoy


