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More from the H&M magazine series that fell through.
Name: Brad
Job: Clothing store manager
Style icon: Sofia Kokosalaki
Describe your style: Anything loose.
Essential summer item: Pleated trousers.
The pleated trousers are absolutely great, summery and stylish.
Name: Leo
Job: Mens shoes store owner
Style icon: Humphrey Bogart
Describe your style: Eclectic, depending on the mood.
Essential summer item: Shark tooth necklace
One of those looks I’d expect to see on The Sartorialist, I couldn’t believe it when I spotted him. It’s a stylishness and self assured air that can only come with maturity and a fantastic look that I would’ve expected to see in Europe. Gentlemen, don’t be afraid of colour!
Name: Gill
Job: Clothing store sales assistant
Style icon: Rockstars
Describe your style: Rock stars, trashy style.
Essential summer item: Low open shirt, showing skin.
Well, wow. Gill needs no words.
Name: Pedro
Job: Fashion design student
Style icon: Chloe Sevigny
Describe your style: Dark, rough and undone.
Essential summer item: Black singlet
I’ve photographed Pedro once before, this was shot near Chinatown, last time I also spotted him in Chinatown. From this and the last look, he seems to have a personal and consistent style.
Awesome necklace and great vest.
It’s 38 degrees today! It’s a scorching hot day, I was out scouting around Paddington by 11, I planned to be around til 4, but had to call it a day at 2.30. I was dying from the heat and the sun and I got many good photos anyway.
It was a fruitful day, the Fringe Bar market proved to be great, I picked out a few stall holders to be photographed, then wondered around the Paddington market and the main shopping strip. Shame I can’t show you all the photos… everyone I picked out today was with H&M’s brief in mind: cool, creative, stylish and personal. Well, the photos will go to H&M to be selected, what doesn’t make the magazine I will post here on the blog. Thank you to all the lovely people I photographed today!
Tomorrow I’ll be in Surry Hills in the morning and Glebe in the afternoon, Emma is also putting together an outfit for me to photograph. If anyone else is keen to put together an outfit and perhaps be featured in the upcoming H&M magazine, please contact me ASAP.
Now I shall go lie down under the fan.

I’ll be shooting a street fashion series for H&M magazine this weekend. Yes, zee H&M.
I would like to see cool, creative, stylish and personal looks from all you Sydney boys and girls.
Saturday I’ll around Paddington Market all day from 11-4ish.
Sunday I’ll be hovering around the streets of Surry Hills.
Come one come all, show the world just how fashionable us Sydney siders are!
For better or for worse, the influence of Agyness is everywhere I look, but I do like all the blonde short crops though.
Don’t forget you can click on the photos to view them large.
I went to the Vintage and retro fashion sale at Hibernian House last weekend, I was led there by Miss emma.peel on flickr. I love the outfits she puts together for wardrobe remix, so when she posted about the sale, I decided to go have a look. I went partly to check out the clothes, partly to photograph her and I ended up with photos of 3 great outfits!
The sale was held at Miss missemma’s apartment, a crazy place with a few interconnected apartment buildings above shops. Every bit of wall space in the corridors and elevator was covered with graffiti, Miss M’s place was on the top floor with access to the rooftop. All these photos were taken on that roof. The building gave a crazy vibe, I wonder what kind of people live there? The young, the bohemian, the alcoholic, the new immigrants? Together it was infinitely cool.
She was so cute and sweet and excited to be photographed
Thank you all, it was lovely to meet you!
Oxford St, Darlinghurst
It seems like every second girl in the street is now wearing a maxi dress and most of them are quite bad. Either the pattern is hideous or the dress just looks plain cheap. Many curvy girls can be seen in maxi dresses, it’s a style that should suit them but still many just don’t get it right. However this girl got it right, she told me the dress is a cheapie too, doesn’t look cheap to me.
I wonder if we’ll see maxi dressers next summer?


















